Google and YouTube for Non-profits

Google and YouTube can help non-profit organisations. Google has a program called Google Grants which is part of Google for Non-profits

There is a nice ad/video that summarizes the benefits quite well. People from CASA introduce Google for Non-profits.

I think two major features of this program are

• Google AdWords which is FREE for non-profits and
• Google Checkout for Non-profits which means 100% of the donation go to your organisation (only in the US).

Google Checkout for Non-profits was started in late 2007 and has been extented until 2010. Members of the Google Grants program will not have to pay fees for donation processing (Google Checkout Blog for more information). There is also a video on YouTube about Google Checkout for Non-profits.

YouTube for Non-profits

If your organisation is based in the United States or the United Kingdom you can also apply for the YouTube for Non-profits programme.

According to the “YouTube for Non-profits”-site the benefits are:

• Premium branding capabilities and increased uploading capacity
• Listing on the Non-profit channels and the Non-profit videos pages
• The option to drive fundraising through a Google Checkout “Donate” button (if your organisation is based in the US)

And of course YouTube dedicated a YouTube Channel (agentchange) to “YouTube for Non-profits”. Ramya Raghavan, Nonprofit & Activism Manager from YouTube, explains what this program is about.

And she also has 5 useful recipes for successful YouTube non-profit videos. Happy filming!

Where to start

In case you might ask yourself where to start I think applying for Google Grants is the best way to kick off with your “Use Google for your charity”-strategy. Then you can start using AdWords and Google Checkout for Non-profits which should give you both more feedback and financial help. Google Grants is available in many countries already (please see the country-list below).

Currently YouTube for Non-profits is only available in the United States and the United Kingdom. But still you can set up your own YouTube Channel to inform internet users about your organisation. I think videos are a more emotional and very efficient way to reach the world in order to get help — a reason why I built 5050box.

I really would like to know what Google does for your organisation. So if you applied for a membership at Google Grants or have already been using it please drop me a line or leave a comment here. I am just curious…

The list of countries where Google Grant is already available:
©2009 Google

Argentina: http://www.google.com.ar/grants
Australia: http://www.google.com.au/grants
Brasil: http://www.google.com.br/grants
België: http://www.google.be/grants
Belgien: http://www.google.be/grants
Belgique: http://www.google.be/grants
Canada (English): http://www.google.ca/grants
Canada (Français): http://www.google.ca/grants
中国: http://www.google.cn/grants
Danmark: http://www.google.dk/grants
Deutschland: http://www.google.de/grants
España: http://www.google.es/grants
France: http://www.google.fr/grants
香港: http://www.google.com.hk/grants
India: http://www.google.co.in/grants
Ireland: http://www.google.ie/grants
ישראל: http://www.google.co.il/grants
Italia: http://www.google.it/grants
日本: http://www.google.co.jp/grants
México: http://www.google.com.mx/grants
Nederland: http://www.google.nl/grants
Österreich: http://www.google.at/grants
Polska: http://www.google.pl/grants
Schweiz: http://www.google.ch/grants
Suisse: http://www.google.ch/grants
Sverige: http://www.google.se/grants
Svizzera: http://www.google.ch/grants
台灣: http://www.google.com.tw/grants
United Kingdom: http://www.google.co.uk/grants
United States: http://www.google.com/grants

Link summary:

Google for Non-profits overview
Google Grants
Google Grants Support
Google Checkout for Non-profits
YouTube for Non-profits

Blogherald | YouTube for Non-profits in 2007
Have fun and do good | YouTube for Non-profits in 2007

Search blogs for Google Grants — see if it works!

Related posts:

1. YouTube NonProfit raises $10.000 for charity: water – in one day
2. charity: water, Twestival, iJustine and a lot of people that do care
3. Openstreetmap
4. Interview with Ori Brafman – The starfish and the spider
5. Deep in our heart we all know what is right

February 12th, 2009 | network, video.

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