Carrotmob – customers make the change
The customer is king.
We all know that this is right. We are all aware of that. Carrotmobbing is a way to use this knowledge for a change. On the Carrotmob website you will find a definition:
“Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices.”
The following video explains it.
And this is how it works in real life.
I think it is a fantastic idea. In case you live in Bielefeld, Germany there is Carrotmob on 22. August. Must be fun — be a part of it!
More info on http://www.carrotmobbielefeld.de
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